Smokey Robinson
United StatesAbout the client
Legendary American R&B and soul singer, songwriter, and record producer.
Project goal
In collaboration with TLR Music Group, the project aimed to revamp the website design to align with Smokey Robinson's latest work and integrate e-commerce features. This included connecting the TLR Music Group Shopify store with Smokey Robinson's website to allow fans to purchase merchandise directly.
Project Details
Modern. Clean. Elegant.
We meticulously designed the client's website to be both elegant and reflective of Smokey Robinson's legacy in the music industry.
The website's structure was strategically designed to boost merchandise sales and seamlessly direct fans to Smokey Robinson's latest music releases.
E-Commerce Enabled for Merch.
We integrated TLR's Shopify store products into Smokey Robinson's website, enabling fans to purchase merchandise directly on the site.
This integration ensures a smooth shopping experience without the need to leave the website.
Additionally, fans can enjoy the robust security features and user-friendly interface of Shopify, enhancing their overall shopping experience.
Optimized for Higher Search Visibility.
We optimized the website headlines and tags to be SEO-friendly, ensuring that Smokey Robinson's website ranks on the first page of Google search results.
This increased visibility makes it easier for fans to find the site.
As a result, the website attracts organic traffic, which enhances the potential for higher sales.
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